Privacy Policy

BACKGROUND:

Shirley Swinchatt, known as Shirley the Angel Lady, understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.shirleyswinchatt.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to be accepted on your first use of this site and in doing so you warrant that you are at least 13 years of age.


1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 

“Account” means an account required to access and/or use certain areas and features of Our Site;

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 12, below; and

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;]


2. Information About Us

Our Site is owned and operated by Shirley Swinchatt, a sole trader based in England.

Email address: contact@shirleyswinchatt.com.


3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.


4. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.


5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about Our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
  2. The right to access the personal data we hold about you.
  3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
  4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold.
  5. The right to restrict (i.e. prevent) the processing of your personal data.
  6. The right to object to us using your personal data for a particular purpose or purposes.
  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  9. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about Our use of your personal data or exercising your rights as outlined above, please refer to parts 7-11 below and to contact us please use the contact details in part 2.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.


6. What Data Do You Collect and How?

Depending upon your use of Our Site, we may collect and hold some or all of the personal [and non-personal] data set out in the table below, using the methods also set out in the table. Please also see Part 12 for more information about Our use of Cookies and similar technologies. We do not collect any [‘special category’ or ‘sensitive’ personal data] AND/OR [personal data relating to children] AND/OR [data relating to criminal convictions and/or offences].]

Data Collected

How We Collect the Data

Customer details and contact Information including but not limited to name, address, purchasing history and email address

You supply this data when contacting us or purchasing any of our services.

Correspondence data including but not limited to emails, social media posts, text messaging and any other communication sent to us 

You provide this data through your communications and posts.

Technical information including but not limited to data on use of our website, IP address, page hits, length of viewing, times zones and number of site visits.

Analytics provided by our site hosts


We do not collect any sensitive personal data about you defined in law as:

  • personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs;
  • trade-union membership;
  • genetic data, biometric data processed solely to identify a human being;
  • health-related data;
  • data concerning a person’s sex life or sexual orientation.


7. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:

What We Do

What Data We Use

Our Lawful Basis

Registering you on Our Site.

Customer details as above.

The consent of the individual.

Providing and managing your Account.

All data collected as detailed above.

The consent of the individual and the performance of a contract

Providing and managing your access to Our Site

All data collected as detailed above.

The consent of the individual and the performance of a contract

Administering Our Site.

All data collected as detailed above.

In the legitimate interests of our business

Communicating with you.

All data collected as detailed above.

The consent of the individual and the performance of a contract

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you with information, news, and offers on Our services. You will not be sent any unlawful marketing or spam. And we will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will never share your personal data with third parties for marketing purposes without gaining your specific authority to do so beforehand.


8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore only be kept for statutory and tax requirements regarding contract and financial transactional data which is currently required to be kept for six years once you cease being a customer.


9. How and Where Do You Store or Transfer My Personal Data?

We only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.


10. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

Data is shared with the 3rd party companies and platforms we use to host our data and manage our services but to the best of our knowledge none of them sell or pass on any data stored with them. 3rd party suppliers include, but are not limited to Facebook, Mailchimp, PayPal, Thrivecart, Calendly, Zoom, YouTube, Vimeo, Google and Ionos.


11. How Can I Control My Personal Data?

Your rights to access, correct, erase or otherwise alter any data we hold on you is guaranteed under law and full details can be found at https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.


12. How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.


13. Changes to this Privacy Policy

We may change this Privacy Notice from time to time in accordance with changes in the law or our business and its services.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated June 2021.

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